Shiftr’s AI Tool for SA Market Research and Competitor Analysis

Starting a business in South Africa is exciting—but researching your market and competitors can be time-consuming and expensive. Shiftr’s new AI Market Research Tool delivers bank-ready market research reports and competitor analysis in hours, not weeks.

Why South African Entrepreneurs Need Fast, Local Market Research

Whether you’re launching a side-hustle in Cape Town or expanding a small business in Johannesburg, you need credible local data to:

• Understand your Total Addressable Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM).

• Identify competitors and their strengths and weaknesses.

• Build a business plan that impresses banks and investors.

Traditional research agencies often charge R5 000–R50 000 and take weeks to deliver. Shiftr makes it possible in a fraction of the time and cost.

How the Shiftr AI Market Research Tool Works

1. Complete a short survey about your business idea—your industry, target customers and location (Cape Town, Johannesburg or anywhere in SA).

2. Secure online payment via Yoco for the report tier you choose:

   • Lite – Market snapshot  + competitor analysis (R750)

   • Standard – Deeper Market Research + competitor analysis (R12,00)

   • Pro – Market + competitor analysis + mini business plan (R1 800)

3. Our AI engine generates a detailed report using trusted South African sources such as Stats SA, CIPC, SARS and recognised industry bodies.

4. A Shiftr analyst reviews every report for accuracy, adds clear citations and ensures it’s bank-ready.

5. You receive a Google Docs link (and optional PDF) within a few hours.

What’s Inside Your Report

Each report includes:

• Executive Summary of your market opportunity.

• Market Overview with city-level insights for Cape Town and Johannesburg.

• Target Customer Personas with needs, triggers and barriers.

• Competitor Snapshot – a concise competitor analysis with strengths and gaps.

• Distribution & Channels – recommended first marketing tests.

• Pricing & Positioning guidance for your product or service.

• 90-Day Action Plan to move from idea to launch.

• Mini Business Plan (Pro tier only) – revenue models, operations checklist and 6-month milestones.

  
  

All key figures are date-stamped and include local South African data sources, so your plan is credible for funders and partners.

Benefits for Start-Ups and SMEs

• Affordable: from R750, far cheaper than traditional consulting.

• Fast: full report delivered within hours.

• Local: built on South African market data, not generic global stats.

• Human-checked: every report is reviewed by a Shiftr analyst before you receive it.

  
  

Get Started Today

Skip weeks of research and thousands in consulting fees.

👉 Order your AI-powered market research report now and get the insights you need to launch or grow your business in South Africa.